In this 30 second advertisement for Groupon.com, there were a couple propaganda techniques used. The first and most obvious was the bandwagon effect. The man in the commercial states “since 200 of us bought at Groupon.com…” making it sound like everyone else is doing it, so should you.
This ad also used a bit of Transfer or Association. By starting off with the images of the people and mountainous terrain of Tibet, the commercial used a lot of pathos to tug on the heart strings by stating their very culture is in jeopardy – but they were able to help them by eating at a himulayan restaurant while saving 50%.
I chose this ad that has since been pulled after its first airing during the Super Bowl, because of the controversial way they used those propaganda techniques. I realize they did this for the humor, but I can imagine they were expecting some controversy to come of it, which would promote the company even more from that.
Link to ad: http://www.youtube.com/watch?v=pOwJOcp-Mxk
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