2) Length: 7 minutes.
3) Description: “PRTV – A Question Of Ethics”. This short video is about ethical practice in public relations and the PRIA’s Individual Code Of Ethics, listed here. PR is an unregulated industry that has a reputation to live down. Due to the complexities of ethics, it can be very difficult to determine which approach to take when telling the truth.
4) Chapter 15: Media Ethics.
5) Quiz Question: What is the difference between morals and ethics?
6) Answer: Morals are our personal beliefs, ethics are the shared community standards that we agree to.
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