Name of magazine – Upper Division
Concept – College life on varying California college campuses. Issued quarterly, this magazine will be compilation of the top news of California CSU’s and UC’s with emphasis on research projects and marquee educational programs, fraternities and sororities, student life and athletics. This magazine is different for the fact it will be issued for students, by students. It isn’t a magazine that ranks colleges on a national scale. It will be geared towards students looking to transfer to see what California campus’ are up to.
Readers – Students, from high school seniors to transfer students at a local community college, to graduate students. Open to all ages, both male and female, primary focus on the ages of 17-28. Nationality would be primarily American with consideration to international students. Income level would be broke college students. Interests would be collegiate affiliations, sports, clubs, academics and activities. I believe most readers would be students looking to transfer.
Competition – I believe there is none outside of your college newsletters and those annual issues that rank colleges nationally.
Advertisers – Apple/Microsoft; Coke/Pepsi; Nike/Adidas; Big box electronic stores – Fry’s/Microcenter; JourneyED.com; The liquor industry.
Cover of the premier issue – students marching in Sacramento and Berkeley to protest budget issues. The main issue would feature financial obstacles and options currently open to students. It can deal with issues like housing and student life, activities and projects despite the funding issues.
Sunday, January 30, 2011
Saturday, January 29, 2011
Assignment 3: Books
Your Money Or Your Life
This book made me think about my daily grind a little more thoroughly – it really put that commute to downtown San Francisco, brown bagged lunch, collared shirt and tie into perspective. While ecstatic with a higher paycheck, I was unhappy with the lower quality of life and this book makes you think about that. Definitely a good read if you’re currently up in the air about taking a job you enjoy for less money, versus “making a dying” for an increase in pay.
Never Eat Alone
Just because my cousin wrote this and it was an Oprah pick of the month. So consider this a shameless plug.
original blog:
This book made me think about my daily grind a little more thoroughly – it really put that commute to downtown San Francisco, brown bagged lunch, collared shirt and tie into perspective. While ecstatic with a higher paycheck, I was unhappy with the lower quality of life and this book makes you think about that. Definitely a good read if you’re currently up in the air about taking a job you enjoy for less money, versus “making a dying” for an increase in pay.
How To Argue And Win Everytime
This was an enjoyable read that puts thought into who you’re debating in the art of argumentation. Knowing your audience and who you’re communicating with is one of the most important aspects of communication. We also believe that being “wrong” is synonymous with losing an argument, but despite being wrong, there are ways to effectively get your point across even when you’re on a “losing” side – which in life, we find ourselves on that losing side more than the winning side.
Kama Sutra
For the obvious reasons – these series of books are an adventurous way to explore with your partner. It sparks some creativity in the bedroom on top of making at least one form of exercise fun. This book was influential purely in the love making aspect of life.
Never Eat Alone
Just because my cousin wrote this and it was an Oprah pick of the month. So consider this a shameless plug.
original blog:
Assignment 2: Media Impact
Since the fiscal poop hit the fan in 2007 and came home to ferment in 2008, everyone everywhere was looking for their personal scapegoat. It was the shady lending practices and financial institutions preying on the poor, it was the lax regulations not being imposed properly by the government, it was the uneducated consumer buying products they cannot afford – but of all the fingers pointed in every direction, my personal favorite -- it was the media. There have been a few mentions of media’s influence on the rise and fall of the housing bubble and some seem to think if mass media would have just turned a blind eye, everything would have smoothed over and the problem would have gone away.
While I can’t argue the fact that mass media did feed a frenzy of greed, with its HGTV and all the “Flip My House” shows popping up on every channel, I cannot accept even PBS’ partial blame on media outlets for not doing a better job keeping the mayhem in check.
“The media also deserve blame in helping to promote the housing bubble. It is reasonable to expect that at least some reporters would have sufficient expertise that they could independently evaluate the state of the housing market. If the major news outlets were running regular pieces on the housing bubble and the risks it posed to the economy and homeowners, it is likely that it would have burst somewhat sooner. In fact, warnings on the bubble very rarely appeared in the media.”
http://www.pbs.org/now/shows/412/housing-recession.html
As crass as it is to say, the media is in business to tell a story and ultimately make money. While I do agree media outlets are responsible for doing their due diligence in reporting truthful information, it is not your nightly news anchor’s job to warn you of the potential harm in buying a home. The nightly news anchors are not paid to “independently evaluate” the news given to them to be reported. Under few (if any) circumstances I would expect a news anchor to chime in and give their personal, or even experienced, opinion. Under no circumstance would I expect any news anchor to still hold a job had they defied their producer/editor or whoever is turning the prompter at the time.
I believe PBS’ suggestion was a slippery slope at best. Who then would be responsible for “warning” the public about the potential risks in the commercials “What Happens In Vegas, Stays In Vegas”? Would the media outlets then need to add a disclaimer warning of the potential risks when they have the stock ticker moving across the bottom of the screen? Would your employer need to warn you of the risks in saving money in your 401k?
Of all the fingers pointed in every direction not once I have seen any finger pointed toward self accountability. The only reason I say this, is because, as stated earlier, the media is in business to report the news, it’s the individual’s responsibility to digest that information accordingly.
original blog:
While I can’t argue the fact that mass media did feed a frenzy of greed, with its HGTV and all the “Flip My House” shows popping up on every channel, I cannot accept even PBS’ partial blame on media outlets for not doing a better job keeping the mayhem in check.
“The media also deserve blame in helping to promote the housing bubble. It is reasonable to expect that at least some reporters would have sufficient expertise that they could independently evaluate the state of the housing market. If the major news outlets were running regular pieces on the housing bubble and the risks it posed to the economy and homeowners, it is likely that it would have burst somewhat sooner. In fact, warnings on the bubble very rarely appeared in the media.”
http://www.pbs.org/now/shows/412/housing-recession.html
As crass as it is to say, the media is in business to tell a story and ultimately make money. While I do agree media outlets are responsible for doing their due diligence in reporting truthful information, it is not your nightly news anchor’s job to warn you of the potential harm in buying a home. The nightly news anchors are not paid to “independently evaluate” the news given to them to be reported. Under few (if any) circumstances I would expect a news anchor to chime in and give their personal, or even experienced, opinion. Under no circumstance would I expect any news anchor to still hold a job had they defied their producer/editor or whoever is turning the prompter at the time.
I believe PBS’ suggestion was a slippery slope at best. Who then would be responsible for “warning” the public about the potential risks in the commercials “What Happens In Vegas, Stays In Vegas”? Would the media outlets then need to add a disclaimer warning of the potential risks when they have the stock ticker moving across the bottom of the screen? Would your employer need to warn you of the risks in saving money in your 401k?
Of all the fingers pointed in every direction not once I have seen any finger pointed toward self accountability. The only reason I say this, is because, as stated earlier, the media is in business to report the news, it’s the individual’s responsibility to digest that information accordingly.
original blog:
Thursday, January 13, 2011
Assignment 1: Media Autobiography
The one consistent form of media that has stuck with me growing up to the present day would be the internet. Having never been an avid book reader, I can count the number of books I have actually completed on my hands. Ironically enough, the books I have read were typically read in less than a week. In that respect it’s a love/hate relationship. Other forms of written media appealed to me more, mainly magazines. I’ll skim newspapers if they’re lying around or if I’m waiting for my coffee in some coffee shop, I’ll even shamefully admit to swiping my neighbors Sunday paper if he doesn’t get it by Monday morning. Magazines, however, are the one form of written media that I will read every page. I enjoy hobby type magazines, 12volt electronics, car, music and general wood working periodicals, especially ones with detailed “how to’s.” Side note – best place to find non-mainstream or other hard to get magazines is The Bottle Shop in Fremont – best selection by far.
Recorded media is one of my guilty pleasures. To say I have hundreds of CD’s would be an understatement. I still have and listen to some tapes and records from time to time. For a myriad of reasons I just can’t fully convert/conform to the MP3’s – I’ll chauk it up to getting old. Movies, I’ve seen maybe a handful of them in the last decade. Hollywood hasn’t inspired me enough to go out of my way to see many films in theaters.
Live media has tapered off for me in the recent years. Radio is where I’ll get a lot of my news; AM radio is where I’ll get my current events in traffic. I haven’t paid much attention to FM radio since my favorite morning crew left the greater bay area. Pandora is where most of my music time is spent. TV was a terribly bad habit I had to be nixed. After realizing how much time I spend watching TV, I made the decision to get rid of my cable. After a couple days of withdrawals I have not looked back since.
Internet is my x-factor. Plain and simple, I’m an internet junkie. I partake in a few bulletin boards or discussion forums on a daily basis. Being a moderator on some forums, a lot of time is spent answering questions, general babysitting and making sure misinformation isn’t spread. I would credit the internet for fueling most of my hobbies.
As cliché as it is to say, communication is key, given that, I would like to attain an AA in communications primarily because those skills are required at every job you will ever apply to. My major is engineering, definitely is not related to the media, but the skills acquired in these classes will benefit everyone throughout adulthood.
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