Assignment 4: Create a Magazine

Name of magazine – Upper Division

Concept – College life on varying California college campuses. Issued quarterly, this magazine will be compilation of the top news of California CSU’s and UC’s with emphasis on research projects and marquee educational programs, fraternities and sororities, student life and athletics. This magazine is different for the fact it will be issued for students, by students. It isn’t a magazine that ranks colleges on a national scale. It will be geared towards students looking to transfer to see what California campus’ are up to.

Readers – Students, from high school seniors to transfer students at a local community college, to graduate students. Open to all ages, both male and female, primary focus on the ages of 17-28. Nationality would be primarily American with consideration to international students. Income level would be broke college students. Interests would be collegiate affiliations, sports, clubs, academics and activities. I believe most readers would be students looking to transfer.

Competition – I believe there is none outside of your college newsletters and those annual issues that rank colleges nationally.

Advertisers – Apple/Microsoft; Coke/Pepsi; Nike/Adidas; Big box electronic stores – Fry’s/Microcenter; JourneyED.com; The liquor industry.

Cover of the premier issue – students marching in Sacramento and Berkeley to protest budget issues. The main issue would feature financial obstacles and options currently open to students. It can deal with issues like housing and student life, activities and projects despite the funding issues.